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Korean TV makers expand presence in global TV market

Posted November. 23, 2018 07:26,   

Updated November. 23, 2018 07:26


The global television market remained almost unchanged year-on-year during the third quarter of this year in terms of the number of TV sets shipped, while growing 27.8 percent in terms of price, as South Korean TV powerhouses increased their sales of premium TV sets. Samsung Electronics Co. has remained the global top seller for the 49th consecutive quarter since the third quarter of 2006, with occupying more than half of the global market for ultra-large-sized TVs.

According to the data compiled by IHS Markit, the global shipment of TVs is estimated at 54.96 million units in the third quarter of this year, up by just 0.1 percent from a year earlier. In terms of price, on the other hand, the market size reached 27.08 billion dollars, soaring 27.8 percent during the same period.

Samsung took up 28.4 percent of the global TV market in terms of sales in the July-September period, followed by LG Electronics Inc. with 15.4 percent and Japan’s Sony with 9.5 percent. Trailing them were China’s TCL (6.7 percent) and Hisense (6.5 percent). Samsung has become a domenant player in TVs costing more than 2,500 dollars with 48.2 percent and in the 75-inch or bigger TV segment with 54.1 percent.

Samsung sold 663,000 units of its QLED TV, which was first unveiled last year, during the July-September period, surpassing LG’s OLED TV sales of 559,000 units. IHS projected that the QLED TV will likely remain the top-selling TV until 2022.

Ji-Hyun Kim jhk85@donga.com