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Half of “Made in Italy” Products Are Fakes

Posted July. 14, 2008 08:11,   


Half of goods labeled “Made in Italy” circulating in world markets are counterfeit.

The Italian network Canale 5 said Friday that the business volume of authentic “Made in Italy” products sold around the world is worth 113 billion euros a year, but that 49 billion euros worth are fakes.

The circulation volume of counterfeit Italian items has jumped 1,850 percent from 12 years before, the report said.

Eighty-five percent of the fakes are smuggled through Naples for reprocessing and labeling with fake tags before being re-exported.

Among the counterfeit items, apparel took up the biggest portion with 57 percent while and toys (21 percent) and food (13 percent) came next. Fake Italian coffee, rice and pasta were also common.

Anti-Mafia prosecutor Fausto Zuccarelli urged cooperation from consumers, saying, “The best way to expel counterfeits is that nobody uses them.”

Early this month, Rome police seized 70,000 bags, necklaces, bracelets and mobile phone cases with counterfeit labels. The Associated Press quoted police as saying the fake items seized had the labels of famous fashion brands such as Chanel, Louis Vuitton, Gucci and Fendi.