“Actually, I am a Soft Man”

One-man client is receiving skin management at cosmetic corner of Lotte Shopping mall in Sogong-dong, Jung-gu, Seoul. As preference for ‘handsome man like flower’ who is soft and gentle than ‘strong man’ is rising, sales of cosmetics only for man such as Essence, Cream and Perfume are increasing.

Dai-Yeon Won yeon72@donga.com