World model Naomi Campbell visits Seoul

British supermodel Naomi Campbell does not like being called a "supermodel.’’ She says that people in her line of business take pride in their jobs and work very hard.

Dubbed "black swan,’’ Campbell, 31, came to Korea to publicize her latest perfume, "Naomagic," produced for the Korean market by Cosmopolitan Cosmetics of Germany.

In a press conference at the Grand Hyatt Seoul on Monday, Campbell said Korea was a bit cold but that she was happy to visit a country with such beautiful scenery.

Discussing the new perfume, she said, "The fragrance of Naomagic was inspired by one of my favorite flowers, the Lily of the Valley, which is my birth flower.’’

The soft-spoken model attended the press conference in a two-piece, milk-colored suit.

Asked about the secret of maintaining good health and beautiful skin, she said she works out three times a week, doesn`t overeat and uses scrub cream every morning.

Making public that "consistency’’ and "concentration’’ are her watchwords, Campbell said she was planning to work as a model for at least 15 more years.

Campbell, born of Jamaican and Chinese parents, was recruited by London`s Bass Bolt modeling agency at age 15 and has been active as a cover model on world-renowned fashion magazines ever since. She has also worked in the music and film industries.

A long-time philanthropist, Campbell donated profits from her autobiography, "Swan,’’ to the Red Cross foundation of Somalia and participates with Tibet`s spiritual leader the Dalai Lama in projects to found kindergartens for poor children around the world.

After spending two nights and three days in Seoul, Campbell left for Hong Kong Tuesday morning.

Park Hee-Je min07@donga.com