South Korea’s Netmarble Games will invest 201.4 billion won towards acquiring stakes in Bit Hit Entertainment, the agency for K-pop idol group BTS, to expand the Korean wave of game contents. According to the company, Netmarble Games will acquire 25.71 percent stake of Big Hit Entertainment, making it the second-largest shareholder following CEO Bang Si-hyuk. Netmarble Chairman Bang Jun-hyuk is known to be a relative of the Big Hit Entertainment CEO.
In February, Netmarble Games announced that it would develop a game called “BTS World,” which is a game that fosters BTS to become an idol group virtually, and release it within this year.
“BTS World is a new form of game involving various elements of entertainment, ranging from intellectual property sector to music, image and pictorial, which requires closer cooperation between the two companies,” said Netmarble Games.