Channel A launches outdoor election displays

Channel A is bringing this year’s election coverage beyond the television studio and into the heart of the city, turning public spaces into live election venues.

In addition to the digital signage at Ilmin Museum of Art in Seoul’s Jongno District, a fixture of the network’s previous election broadcasts, Channel A will unveil “LUUX,” the country’s largest outdoor media display mounted on the exterior of the Dong-A Media Center.

The massive installation stretches 50 meters wide and 60 meters high, covering 3,000 square meters, roughly the size of seven basketball courts. Unlike traditional flat displays, LUUX features a curved cylindrical structure shaped like the letter “J,” allowing pedestrians from nearly every corner of the Sejong-daero intersection to follow live vote-counting data in real time.

Generative AI will add another layer to the broadcast’s visual presentation. Using front-facing, profile and full-body photographs supplied by the candidates’ camps, Channel A trained AI models to recreate the candidates in animated poses and expressions. Giant outdoor screens will show candidates clapping, raising clenched fists and reacting dynamically as the vote count unfolds.

Just before polls close, viewers online, on television and in public plazas will watch synchronized countdowns unfold simultaneously.

On television screens, a building exterior will transform into a giant virtual ballot box through FOOH, or Fake Out of Home, technology. LUUX will air a separate set of countdown graphics designed specifically for the outdoor environment, creating a shared countdown experience for both television viewers and people gathered in the square.

When voting ends at 6 p.m., Channel A’s live cameras stationed at campaign headquarters across the country will begin delivering real-time footage of the candidates.

As counting begins, LUUX will showcase the leading candidates in six closely watched gubernatorial races appearing to ascend in virtual elevators. At the Ilmin display, the top two candidates in seven battleground races, including two by-elections, will appear side by side.

The screens will combine animated candidate movements with live vote percentages, allowing viewers to compare the races at a glance as results come in.

The network’s 15-hour election marathon will be led by seven of Channel A’s best-known anchors. Dong Jung-min and Jung Hani of “News A,” Kim Jin of “Kim Jin’s Doljikgu Show,” and Kim Jong-seok of “News A City Live” will anchor coverage from the main studio. Hwang Soon-wook of “News A Live,” Noh Eun-ji of “News TOP10” and Kim Yoon-soo of the weekend edition of “News A” will join the rotating coverage throughout the night.

Political figures, lawyers and political reporters serving as panelists are expected to provide layered analysis of regional voting trends and unexpected election-night developments.

Part one of the special program, titled “My Choice,” will focus on delivering rapid vote-count updates through Kim Jin’s fast-moving presentation. Part two will use real-time counting data to project likely winners.

The highlight segment, airing from 10 p.m. to midnight, will feature final results from key battleground races and analysis of the political outlook ahead.

The broadcast will also stream simultaneously across multiple digital platforms, including the YouTube channel “Channel A News.”

Cheon Sang-cheol, head of Channel A’s election broadcast planning task force, said this year’s slogan, “Open Your World, Vote for the Next,” reflects the idea that each vote helps shape the future voters hope to build. “From the moment ballots are cast until winners are confirmed, we will deliver the most vivid and innovative election coverage possible,” he said.