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Hyundai hosts celebratory event to promote new flagship SUV

Hyundai hosts celebratory event to promote new flagship SUV

Posted November. 29, 2018 07:42,   

Updated November. 29, 2018 07:42


Hyundai Motor Co. has launched a global cultural marketing campaign ahead of an imminent unveiling of its new flagship sports utility vehicle, Palisade. The South Korean automaker said Wednesday that it held the “Style Nite” event at West Hollywood, offering the fashion and lifestyle that the Palisade pursues.

Ty Hunter, American celebrity stylist best known for his work with Beyoncé, and Korean star designer Park Youn-hee presented a collection of 20 looks inspired by the Palisade. Other celebrities from the U.S. and South Korean fashion and music communities as well as some 200 social media celebrities boasting millions of followers were also invited to the event. Fashion model Sofia Richie who has over 4 million followers on Instagram, Suede Brooks, a fashion influencer with 770,000 Instagram followers, Seungri of popular K-pop band Big Bang, and American pop star Erika Jayne attended the event.

Seok-Jun Bae eulius@donga.com