TaylorMade to launch products tailored to Korean golfers

TaylorMade’s three key executives have visited Korea. It is the first time since the company launched its business in Korea in 1999. “All of us came here to listen to and understand the Korean golf market, which has so many passionate golfers,” Robert Johnson, 44, an executive vice president, said. “I met many people including wholesalers and listed to their opinion.” He was accompanied by Brian Bazzel, 42, senior director in charge of metal woods, and Tomo Bystedt, 42, director in charge of irons.

“We’re trying to refocus from U.S.-focused product development. Korean golfers, our core clients leading golf in Asia, have strong and fast swings than Japanese golfers. They are also sensitive to the sound and touch of a golf club," Bystead said. "We’re collecting various data to develop products tailored to Korean golfers.”

Bystedt added that for the last few years, TaylorMade had difficulty in Korea due to the oversupply of products and the uncertainty of the market condition, but we expect that M1 and M2 will create desirable changes.

The three executives are good golfers carrying a 3.3 handicap on average. Bazzel, who studied engineering at college and joined the company as an engineer, carries 0 handicap and his best score is 64. They who had so much fun in screen golfing in Korea said, “We’re working passionately because we love golf. We’d like to share good clubs with more people.”

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