International clinic of Oriental medicine

Kim Jong-gwon (left), director of Mi Oriental Medical Clinic in Myeongdong, central Seoul, treats a patient with cosmetic acupuncture. The small-size clinic attracted 2,900 foreign patients in 2011. "A doctor`s personal effort is not enough to attract medical tourists. Systemic government support including financial aid is crucial, he said."

tomato99@donga.com