War with Home Shopping Black List

TV Home Shopping and Online Shopping mall have been concerned about ‘Bad Consumers of Black List’.

The existing law regulates that the company must refund within 20 days after purchasing unconditionally regardless of a damage of the product for the online purchase. However, there are many bad consumers who send back articles again after using them because the return can be done easily.

Hyundai Home Shopping offered premiums of 39 cars for programs having ‘quarter-final festival’ from June 15 to 18. ‘A’ who was aiming at the free gift, ordered 14 air conditioners in the program of the air-conditioner sale progressed for one and half hour and then cancelled 13 units except the article with the free gift.

According to an investigation of Hyundai Home Shopping, ‘A’ ordered 83 times from last November to June, but cancelled all orders. Hyundai Home Shopping didn’t offer the free gift applying ‘if the return is higher than approx. 50% over the average return rate, the consumer are involved in the black list. Most of companies make the black list and sort bad consumers.

Lycos Shopping has applied a stipulation on the return basis if bad customers who return articles over three-times a month again. Hansol CSN puts 30 bad customers into the black list and blocks the internet transaction.

Gim Myeong-Ung, an assistant manager of E-Commerce, Lycos Korea said “As the high price free gift of the department store has disappeared, bad consumers have been driven in the online shopping mall or TV Home Shopping. The black list will be shared each other by companies.”

Hyung-June Park lovesong@donga.com