Don’t Miss Corporations - ‘Big Customer’ of Chusok, Corporation

Internet shopping malls began to attract corporation customers called ‘big customers’ before the Korean Thanksgiving Day, Chusok. As the number of corporation purchasing gift sets on Internet increases, the turnover of B2B during festive seasons increases twice. As the price on-line is cheaper than off-line, and they delivery the gifts to customers instead of buyers, the turnover increases.

Internet shopping malls prepare ‘Special Corner for Mass Gifts’ and reinforce corporation marketing such as catalogue and receiving telephone for corporation customers.

LG Eshop (www.lgeshop.com) opens ‘Total Exhibition for Chusok’ until at 16th, and sells gifts by discount of 10% - 30% for corporation customers. The minimum unit of purchase is 10. Order call for mass purchase is operated separately.

Hansol Cs Club (www.csclub.com) organizes special sale team for corporation. The month including festive day records more than 30% of turnover from special sale. For Chusok SeasonHansol CS Club has open shopping malls on 400 corporation home pages. So the staffs can purchase gifts like purchasing in internal kiosk.

Lotte.com (www.lotte.com)provides B2E service to Asiana Airs, HP, etc. It also prepares promotional booklet and telephone order system for corporation customers.

Interpark (www.interpark.com) considers that B2B turnover increases to 8% in festive seasons from 4% in ordinary seasons and decided to dispatch ‘Gifts Set catalogue for Chusok’ to corporation members. Additionally, it provides tax statement by on-line.

Seung-Jin Kim sarafina@donga.com