2016 Kia K7 selected by most of Samsung`s new executives

It has turned out that Samsung`s new executives have chosen the 2016 K7 the most for their business use.

Kia Motors said on Sunday that 106 out of 220 old and new executives, including 197 newly-promoted executives and 23 of previous executives who are about to replace their business-purpose car, have chosen Kia Motors` new K7. Samsung has provided four different options of Hyundai Motor`s Grandeur, GM Korea`s Impala and Renault Samsung`s SM7. Following the K7, the Hyundai Grandeur has been selected by 79, Impala by 30 and SM7 by four executives.

Scheduled to be in the market in January next year, those who selected the K7 have to wait a month or so but more than 45 percent out of 197 newly-promoted executives decided the K7. Kia Motors credited K7’s high market value and active sales strategy with high popularity among high executives. Along with sophisticated exterior look, the new K7 features much upgraded extras and creature comforts compared to the previous model by including “head up display (HUD)” that shows driving information on the windshield. Kia Motors has waged aggressive promotion activities by providing the new executives with prior opportunity to watch the K7’s exterior design and displaying the new model at Samsung headquarters in Seoul`s Seocho district and Suwon.

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