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Designer Seeks Worldly Touch to Women’s Fashion

Posted April. 07, 2008 05:38,   


“In a word, it was challenge. Two years ago, when I did market research at department stores, clothes displayed there looked all the same. I thought if I were a designer for them, I could make a difference. Then I got a job offer from LG Fashion three months ago.”

Jeon Bo-yeon, former chief designer at Tommy Hilfiger, now plies her trade for Hazzys Ladies of LG Fashion.

Cutting her teeth on fashion design at Shinwon, whose women’s wear brand is “I.N.V.U,” she went to New York in 2000 to become a senior designer for DKNY Jeans and was named chief designer at Tommy Hilfiger in 2006. Ending her eight-year career in the Big Apple, she has returned to Korea in making an unprecedented comeback as a Korean designer who went abroad.

Jeong came home after learning of her mother’s illness. She said she feels an indescribable joy in her new challenge, though she earns much less than she did in the United States.

Her design motto is to “make clothes enjoyable by customers right after production.” Incorporating a sensitivity that people the world over can share into design is more important than catering to domestic customers, she said.

“Every day, I ask my team members to display their ‘individual skills.’ What counts is enjoying one’s work, not doing a superb job. Unhappy designers cannot produce good designs. This is the secret of success that I learned while working in New York,” Jeong said.