[Opinion] Jobs’ Challenge Continues

Having created the first personal computer in 1976, Steve Jobs (52), CEO of Apple Computer, achieved the dream of the layperson owning a computer. At a time when computers were massive in size, it seemed impossible for ordinary people to own computers. The personal computer produced in his garage became a ‘machine that changed the world’, just like the TV and telephone. Jobs still dreams of revolutionizing the world.

Jobs’ new goal is the mobile phone industry. Having become a legend in the computer industry, he achieved success in movies through his animation company Pixar, and dominated the MP3 player market with his ‘iPod.’ He introduced his cellular phone brand ‘iPhone’ on January 9 wearing jeans and a shirt. The functions are interesting. It includes MP3, as well as video content and GPS. He has elevated cell phones to the level of personal computers.

He has led a dramatic life. Having been born out of wedlock, he was adopted immediately after birth. In his youth he was a hippy engrossed in oriental philosophy. He dropped out of college, but with his impressive computer skills he founded Apple Computer and became a billionaire. He suffered from cancer but recovered. The real reversal in fortunes came when he was kicked out from Apple Computers, which he had established. He remembers the time by saying, “I felt like I was hit by a brick on the head.” After receiving the boot from Apple, he made a comeback while the company went on a downhill. Apple had to bring him back. It was sweet revenge.

People love him not because of his travails in life but because of his indomitable thirst for challenge. By continuously creating new products that have never before been conceived, he has an extraordinary ability in popularizing a new concept. If Bill Gates is an outstanding manager, Jobs is a notable revolutionary and soldier of fortune. In launching the cell phone line, his ambition to conquer the digital era can be glimpsed. His life resembles an inspiring movie. Jobs’ challenge continues.

Hong Chan-sik, Editorial Writer, chansik@donga.com