At the fashion show of KUHO, a womens apparel line by Cheil Industries Inc., held on May 26 at Grand Hyatt Hotel located in Hannam-dong, Yongsan-gu, Seoul, models are showing off fall-winter fashions holding Samsung Electronics Anycall blue-black phones. The characteristic of the clothing shown on this day was inspired by clothing in colder regions such as the Scandinavian Peninsula and Russia.