Samgang Ice Cream Promotion Rolls Back Prices and the Clock

“Buy an ice cream for 20 won that reminds you of your past.”

Lotte Samkang Co. will sell a Samgangsawa for 20 won until the middle of this month as a part of a promotional event to sell Samgangsawa, which was a popular ice cream in the 1970s. The 20 won price was the price of the product when it was first introduced then. On May 3, at the Samgangsawa promotion event site located in front of Lotte Department Store in Sogong-dong, Jung-gu, Seoul, children are having a good time with the ice cream.

Dae-Yeon Won yeon72@donga.com