Santa Claus Makes Early Appearance

On November 12, Coca Cola employees dressed up as Santa Clauses for the winter promotional event “Polar Bear and 100 families” at Doota Square, Seoul. Coca Cola is giving out 100 family travel tickets, 200 snowboards and 10,000 stuffed polar bears in accordance with the prizes printed on the caps of the 1.5 L bottle. The event will continue until late January 2004.

Hoon-Koo Lee ufo@donga.com