`One More Service, Please!`

`No labor is needed. Everything is delivered home. Price is not expensive too.`

These are the few things that would come across one’s mind about `advantages of Internet shopping mall`. But there are many more good services and products to be found under the surface. There is a variety of services that reduces consumers’ anxiety about whether items will be delivered properly or there is anything wrong with payment.

∇Various Products and Services = SK DtoD sells highway pass-cards. 100,000 won card offers extra 3,000 won for use, and they can also be used at 19 LG gas-stations on highways. SK DtoD also sells international phone cards. Calls can be made at 98 won per minute, U.S.-based.

Hansol CS Club’s `Speed Report` service informs many people simultaneously by emails or short messages, when there are meetings or functions to be announced for. `Reminder` service is helpful for being reminded of birthdays or anniversaries without missing them. Reminders arrive 10 days ahead by mail, and appropriate products are recommended as well.

At Interpark Culture Center’s `Finance-Saving` section, electricity bills can be paid. As it is in cooperation with Korea Internet Billing, consumers receive bills by email, and charges are paid through automatic transaction. 200 won is discounted every month, and bills are kept for 13 months on the Internet.

LG e-Shop’s `Info Café` offers utility journals written by those who actually purchased products. At the `Experts Guide` section, provided by each product-category’s experts, useful information is offered, such as `furniture purchase and arrangement tips` by interior-designers and `herbal diet tips` by herbal doctors.

∇Delivery and Payment Related Service = Fragile items are usually avoided on the Internet. SK DtoD offers solution for such concern through its `Delivery Spot-Confirmation Service`. Products are opened at the delivery scene, and if they are damaged, new ones are sent instead.

`Designated-date Delivery` enables consumers to receive their orders on certain dates they want. Orders can be made a week prior to desired date for delivery. Interpark even offers a day-delivery section. Cakes and flowers can be ordered 4 hours beforehand, and movie tickets can also be purchased until 4 hours before showing. Laptops are delivered on the day of purchase, if additional delivery charge of 5,000 won is paid.

Lotte.Com issues `electronic bills`. They can be downloaded for printing after purchase. They have the same validity as those issued off-line.

Seung-Jin Kim sarafina@donga.com