SK Group holds the Wings of Happiness festival in Han River Citizens` Park, Yeouido, Seoul, on Feb. 23 to wish good luck and happiness for the nation and the people and to promote Korea`s traditional culture. This festival was attended by Chairman Chey Tae-won (third from the left in the first row). SK has been hosting the kite festival each year since 2006, when the group created the company logo simplifying the shape of a kite.