Produce`s Brand Name After Grower

It is getting trendy that the name of a crop grower becomes the brand name of the produce. On February 24, at Lotte Department in Sogong Dong, Seoul, Kim Do-jin tangerines named after the grower are on display. The tangerines, a result of three-year long research, boasts of the remarkably lowered level of sugar.

Dong-Joo Kim zoo@donga.com