“Taste of Luxury Apples?”

“Luxury Apples.” The Hyun-dai department store at Apjujung, Seoul has recently started to sell “luxury apples: e-poure,” selected carefully as the best of the best local apples. The residual agrochemicals in the apples are reduced to less than the standard and they are sterilized by ultraviolet rays. 1,500 won each.

Dai-Yeon Won yeon72@donga.com