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A Hilarious Spiderman Premiere

Posted April. 18, 2007 03:05,   


Security procedures to enter the Virgin Toho Cinemas in the Roppongi district, Tokyo, Japan on April 16 were comparable to those at a customs gate in an airport. As it was the first premiere before the release, staff members of Spider-Man 3 went all-out to prevent leakage of their new film’s footage. Visitors had to check in all electric devices, including camcorders, MP3 players, and cell phones. Only after they passed a gate that detects electromagnetic waves and received an OK sign were they allowed to enter the theater.

The surveillance continued inside the theater. People still had to undergo inspections in person by staff members with radio wave detectors, and three watchers were standing in front of the screen during the whole film, one of them recording the audience with an infrared camera.

Although it was a stormy day in Tokyo, leading actors in the film, including Tobey Maguire, Kirsten Dunst, and director Sam Raimi walked onto a red carpet, fighting the rain. Michelle Wie, an LPGA golfer, also attended the screening. “Everything else is fine except for the weather, which seems to be jealous of our success,” Raimi said laughing regarding the bad weather during a party held at the Roppongi Hills Mori Tower after the premiere.

Adorned with statues of the leading actors and numerous kinds of souvenirs, the venue for the party, which consisted of six separate sections, was designed to make people feel as if they were in a world dominated by Spider-Man. In a corner, a deejay was playing incessant dance music inside a booth, and people were dancing to the rhythm, making the spot a sort of discotheque. In the crowd, a number of self-styled Tobey Maguires yelled out, “I am Spider-Man!”