Firms Line Up to Sponsor Wish Campaign

The official website (wish.donga.com) of the “Dreams Come True” campaign, which is a fundraising charity for realizing the wishes of children with rare illnesses, and the Korean Make A Wish foundation, received a total of 313 wishes from April 18 to May 1.

A total of 56 children wished to become soccer players, and 24 of them became members of the Seongnam Hall of Fame Professional Soccer League on April 30.

Game products, cellular phones, and computers scored first place with 42 percent of the children’s wishes. Nowadays the wishes range far and wide, from some asking to meet celebrities like TVXQ and Kim Tae-hee, to others wanting a “family trip for my parents who work so hard.”

Endless streams of helping hands are supporting the campaign.

Korea Yakult decided to donate 500 won for each registered “Reaching Out For Love” wish. Caps Korea has donated 50,000,000 won and is expected to collect more from its employees and customers.

Organizations like Yakult, Caps, and the Korea Balloon Culture Association aren’t just stopping there. They have pulled up their sleeves for some hands-on volunteer work.

The online E-Mart mall is preparing to let their customers transfer their shopping points into cash for the wishes. Samsung Card is planning to accumulate a portion of the money a customer wires from the ATM machine.

Prudential Life Insurance Company, Empas, Nexon, Hyosung, University News Network, Samsung Securities and others are also sponsoring the event.

weappon@donga.com