Vitamin Wear

The trends of “well-being” and having a “great body” have added to the competition among marketing strategies of health-related products. Models wear clothes on which 8,400 vitamin capsules are attached, and put on a unique performance promoting healthy beauty in front of Hyundai Department Store in Apgujeong, Seoul on Sunday. Hyundai Department Store is holding a “Well-being Fair” until Thursday in seven of its Seoul branches, selling environment-friendly clothes, household appliances, and organic agricultural products.