Novel "Sangdo" gains explosive popularity

Choe In-Ho¡¯s new novel Sangdo, Business Morality, depicting the life of Im Sang-Ok, a big-shot merchant in the Choson period (1392-1910), is gaining explosive popularity in the reading world. Just in 15 days after its issue (by Yobaek Publishing Co.), the novel entered the fourth and fifth rank on the bestseller lists at big bookshops and Internet bookshops.