Samsung to Unveil World’s Slimmest TV

Samsung Electronics plans to introduce the world’s slimmest LCD TV at the International Consumer Electronics Show (CES) in Las Vegas from Friday through Sunday.

The 6.5mm-thick-flat TV equipped with an LED backlight is seven times thinner than Samsung’s Bordeaux 850, the slimmest TV available on the world market.

“Having developed a super-slim TV thinner than seven millimeters, Samsung can secure its position as the true leader of the international TV market in the future,” says Yoon Boo-keun, executive vice president of Samsung’s visual display division.

The company said yesterday that it overcome the poor picture quality of an ultra-slim TV with the technologies Auto Motion Plus 120Hz, which reduces motion blur, and Wide Color Control Pro, which produces a wide spectrum of colors.

The fiercest battle in the global slim TV competition is expected to erupt this year.

Sony unveiled a 9.9mm set at the IFA electronics show in Berlin in October last year, prompting Samsung to show an 8.9mm model to several of its business partners.

drake007@donga.com