Department Store Shopping Using Cell Phones

On May 17, Lotte Department Store, together with SK Telecom and KTF, began a service that sends consumers shopping information and coupons via their cell phones. A department store official explained that later in the year, they will begin accepting payment and delivery service requests via cell phones as well. Pictured is a demonstration of cell phone-enabled shopping from a holiday resort held at the main Lotte Department Store building in Jung-gu, Seoul, on May 17.

seokdy@donga.com