Samsung Electronics and Hyundai Motors Beating Sony and Nissan

As Hyundai Motors and LG Electronics joined the world’s top 100 brands for the first time, a total of three Korean businesses, including Samsung Electronics, made it to the list of the top 100 brands.

Samsung Electronics and Hyundai Motors are ahead of Sony and Nissan, respectively.

“The 100 Top Global Brands,” a report issued by the international brand consultancy Interbrand and the American economic weekly Business Week on July 21, shows that Samsung Electronics’ brand value stands at about $15 billion, jumping by 19 percent from the previous year. The Korean firm ranked 20th, up one place compared to last year.

Samsung Electronics now outranks Japan’s Sony for the first time, which fell from last year’s 20th to the 28th ranking ($10.8 billion) this year. Among Asian enterprises, Samsung Electronics came in third, following Toyota (ninth) and Honda (19th).

Hyundai Motors, with its brand value reaching $3.48 billion, placed 84th, surpassing Japan’s Nissan ($3.2 billion) in 85th place.

LG Electronics also joined the ranks of the top 100 brands by taking 97th place ($2.65 billion).

The top five remained the same as last year’s: CocaCola ($67.5 billion), Microsoft ($59.9 billion), IBM ($53.4 billion), GE ($47 billion) and Intel ($35.6 billion).

Nokia, Disney, McDonalds, Toyota, and Marlboro ranked sixth to 10th, respectively.

Hyo-Lim Son aryssong@donga.com