Kia “Pride” Renewed After Five Years

Kia Motors Corp. introduced its new “Pride” in a premiere at the first-floor exhibition hall of the Apgujeong-building, located in Apgujeong-dong, Gangnam-gu, Seoul on April 7, starting off sales. The new model is a revived version of the “Pride,” Kia’s trademark vehicle from 1987 to 2000. The cost of the 1400cc model ranges from 8.4 to 9.32 million won, while the 1600cc model goes from 9.98 to 11.98 million, and the 1500cc diesel-based model from 11.46 to 12.14 million won (VAT included).

Dae-Yeon Won yeon72@donga.com