MP3 Street Performance

Samsung Electronics Co. (SEC) launched a street marketing campaign to publicize its new MP3 player. SEC will present art performances as objects of interest, such as a fashions show and face painting, on a tour of downtown areas where many young people gather every weekend, until March 19. Last month, the company introduced new products, including the “YH-820,” a MP3 player with a large six-gigabyte capacity. The fashion show was held at the Convention and Exhibition (COEX) in Samsung-dong, Gangnam-gu, Seoul.