A number of CEOs from multinational corporations including Dentsu Innovak, LOreal, Sony Korea, and Cisco Systems convened at the Asem Tower, located in Samseong-dong, Gangnam-gu, Seoul, on December 8 for the Spreading the Holiday Warmth: Bazaar and Auction Event. The proceeds will be donated to the Korean branch of UNICEF to be used to aid teenagers in need.