November 11th, on which number 1 falls 4 times, is known among the young people as Paparo Day, a derivative of the Valentine Day when a brand of chocolate bar (i.e. Paparo) is given to the person who one loves. Mari France, a fitness-management company, has been running a promotions activity at its 5 branches in the Seoul metropolitan area until Nov. 13th in which the company`s employees wrap the legs and arms of women in a cloth believed to reduce the fat.