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`Nanta` exported to U.S. for $4 million

Posted February. 04, 2001 18:13,   


"Nanta,"a non-verbal musical similar to "Stomp," will be exported to the United States for a price of $4 million (5.2 billion won), the most ever paid for a Korean cultural export.

The figure is approximately equal to the earnings from the export of 20,000 2,000cc sedans.

The musical, which helped create a boom in non-verbal performance in Korea, will tour the United States for 40 weeks starting with Boston in September.

It is the first time a Korean performance has had a commercial tour in the U.S..

According to PMC, the production company co-led by Song Seung-Hwan and Lee Kwang-Ho that created "Nanta," the minimum guarantee reaches about $4 million.

A PMC official said Richard Franklin Productions, a major player in the U.S. entertainment industry, would take charge of contracts with U.S. theaters as well as marketing and publicity during the U.S. tour.