Mercedes-Benz Korea Launches “My B”

Mercedes-Benz Korea introduced its new compact car – “My B” – at the Finance Center in Mugyo-dong, Seoul on March 28. According to the company, “My B” (2035cc) produces a maximum power output of 136 horsepower with fuel efficiency from 12.8km/L. The price of My B is 36.90 million won in Korea while its sales price is 34 million won in Germany. Mercedes-Benz Korea president Ivo Maull said, “We provide `My B` in Korea at a similar price as Europe, subtracting shipping expenses. This is a strategy to increase market share by attracting new customers in Korea."

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