Having seen tens of thousands of empty seats in World Cup stadiums since the opening ceremony, the Korea World Cup Organizing Committee has set out to fix the problem, but the damage has been done. While many thought that they lost their chances to see world`s star players in person, World Cup stadiums seem to have room for more soccer fans - the total of empty seats amounts to 90,000 for the first three days of the tournament. This is the first time in the World Cup history, and an embarrassment to the Asian hosts.
KWCOC is reportedly considering suing Byrom, Britain-based company charged with ticket sales, to seek compensations. The first priority, however, should be putting remaining unsold tickets on sale for those wishing to become parts of the global soccer gala.
Byrom has delayed handing over the information about its ticket sales that ended on May 16. The British company, which is also serving as an accommodation services agency, already upset the hotel industry with last-minute cancellations. It is known to have no experience in ticket sales, which makes its capability to deliver services even more dubious.
And the Federation of International Football Association will not be able to spare criticism for giving the critical job to the inexperienced business. It is disappointing that FIFA did not take due actions against problems in ticket printing and delayed delivery.
The world`s largest sports organization is the first to be blamed for mismanagement. Meantime, the concerned parties, FIFA, KWCOC and Byrom, should stop passing the buck and do whatever they can do to fill empty seats.