LG OLED TV gets the highest scores ever in Consumer Reports

LG’s OLED TV (photo) has scored the top grade with the highest points ever in TV Ratings of U.S. Consumer Report.

Having been ranked 1st at global review sites such as Reviewed.com and Stuff, LG’s OLED is gaining its average in premium TV category by seizing the first place at globally recognized Consumer Reports. A magazine that has been published by the Consumer Federation of America since 1936, the Consumer Reports reviews and compares consumer products and is famous for its critical eval‎uation and fair comparison.

Of the 204 TVs introduced in the U.S., LG’s latest product of Ultra OLED TV (dubbed OLED55E6) was ranked first (84 points) in magazine’s TV Ratings on Thursday, which is the highest score ever. Previously, LG’s Ultra OLED (dubbed 65EF9500) and Samsung’s SUHD TV (dubbed UN65JS9500) held highest marks with 81 points.

The magazine pointed out “accurate colors” and “nearly ultimate viewing angles” as its merits, while described “Nothing Significant” for its demerits.

In the top 10 ranks, nine products are from Korean companies such as LG Electronics and Samsung Electronics, with the only exception of Japan’s Sony TV at the 5th place. While LG had five products in the rank, Samsung had four products, one of them is SUHD TV (dubbed UN65JS9500), which was ranked 2nd.

According to market research firm IHS Inc., global TV market has consistently shrank since 2012, marking the lowest sales record (92.1 billion U.S. dollars) in 2015. The sales of OLED TV, however, have been steadily on the rise.

During the first quarter of this year, LG sold 113,000 OLED TVs, nearly three times the sales from the same period last year. Having seized some 96 percent of market shares, LG is leading the infant market of OLED TV. The company has mapped out its strategy to constantly enhance its dominance in premium TV market with its OLED TVs.

서동일기자 dong@donga.com