Samsung Brand Value Ranks at 25th

Coca-Cola`s brand value was ranked at the first place and Samsung, exceeding 10 billion dollars for the first time as a Korean company, came at 25th.

According to the research result of 100 of The World`s Most Valuable Brands, published on July 25 by Interbrand, a leading British brand consultancy, Coca-Cola marked 70.453 billion dollars gaining 1% from last year.

Microsoft ranked second with 65.174 billion dollars and IBM third with 51.767 billion dollars, followed by GE, Intel, Nokia, Disney and McDonald`s. Ranking of the companies within the top ten was the same as last year`s report.

Among Korean companies, the brand value of Samsung was reported to have doubled compared to year 2000 (5.223 billion dollars, 43rd) with 10.846 billion dollars (approximately 13 trillion won), and it showed a 31% gain compared to last year`s report (8.31 billion dollars, 34th). For two years in a row Samsung came first among the top 100 brands in terms of its growth rate.

Jan Linderman, Interbrand`s global brand valuation director said that “for the last few decades consumers perceived Samsung products as ‘cheap imitations’ but Samsung has successfully moved its products into a high quality brand,” and that “there are high expectations for the Samsung brand to grow continuously.”

Among the top 100 brands were 62 American companies, and 40 of the 62 companies either maintained last year`s position or saw an increase. In terms of the number of the companies within the top 100, France and Japan came at second after the US with 7 companies, followed by Germany (6) and the UK (5).

Latest edition of BusinessWeek of August 4 commented that “despite the current prevalence of worldwide anti-Americanism, the market still seems to prefer American products.”

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