Go to contents

Samsung SDS releases voice-recognition AI Brity

Posted September. 06, 2017 08:51,   

Updated September. 06, 2017 10:08


Samsung SDS CEO Hong Won-Pyo on Tuesday stressed the impact of AI on enhancing companies' productivity at the event to unveil "Brity," its AI platform for business use at its headquarters in Songpa District of Seoul. "It is difficult to even guess how explosive the artificial intelligence market for businesses would be," he said.

Brity is a voice-recognition assistant for businesses that supports and carries out client's requests. Through the AI engine that enables verbal reasoning and learning, Brity offers the right answers to users' requests even if it is a compound sentence. For example, if a user asks, "When will the refrigerator I ordered yesterday arrive?" while the previous AI models transfers to the "ordering" process by focusing on the word "order," Brity classifies the word as a supplement information and focuses on "when will it arrive."

Brity manages the context of the conversation, which is also one of its strengths. During the call center response demonstration at the event, the user changed topic and asked multiple things but Brity took care of the new question first and then went back to the first question to continue the conversation. The existing model answers to new questions and forgets past ones. Building Brity took one month instead of three months taken by existing models which helped reduce costs.  

Such service is offered thanks to the technology embedded that enables extracting response satisfaction degree during the conversation to find the optimal value. "While in existing models thousands of workers had to insert words and conversation samples, Brity evolves through real conversations," said Samsung SDS executive director Lee Chi-hoon, who previously worked at Apple and Yahoo before joining Samsung in June this year. "Brity is expected to help save manpower inputting the sentence samples while also saving time, which can eventually reduce gaps and errors during the input process. 

Samsung SDS went through a verification process since May this year of 400,000 employees at Samsung SDS and other Samsung affiliates. Employees used various information services through in-house messenger including schedule, phone numbers, busines trips, absenteeism records and cafeteria menus. Business users can use Brity not only on in-house programs but also on mobile messengers such as KakaoTalk, and in all sorts of hardwares including PC and smartphones. 

"We are aggressively targeting the business AI market as we have released Britix, which is a data analysis AI, and AI system for searching image and videos," said Kim Jong-pil, the head of the Bitry development center at Samsung SDS. "We have released AI system for conversation, thereby completing the three axis of AI service." 

Dong-Jin Shin shine@donga.com