Samsung regains No.1 spot in India’s premium smartphone market share

Samsung Electronic regained No.1 spot in India’s premium smartphone market share in the first quarter of this year thanks to strong sales of the Galaxy S10 series.

Market research firm Counterpoint Research said on Monday that Samsung Electronics captured the biggest market share of 45 percent in India’s premium smartphone segment, retaking the No.1 spot held by China’s OnePlus for three consecutive quarters. The figure is up by 17 percentage points from 28 percent of the previous quarter.

OnePlus ranked 2nd with the market share of 26 percent, followed by Apple with 19 percent. By model, the OnePlus 6T took up the biggest market share of 26 percent followed by the Galaxy S10 Plus (16%) and the Galaxy S10 (12%). In the entire Indian smartphone market, Xiaomi was the leader by revenue with 29 percent market share followed by Samsung Electronics (23%) and Vivo (12%).

The premium smartphone segment is expanding in India and the Galaxy S10 series successfully targeted the Indian market with a variety of offers, including multiple camera sensors, “Infinity-O” display, and wireless power share, according to the Counterpoint Research.


Dong-Jun Heo hungry@donga.com