The Dong-A Ilbo issues over two million copies nationwide and is a leading newspaper in korea. After The Dong-A Ilbo's new brand positioning as "the newspaper you can trust" in 2003, readership has continued to increase. The Dong-A Ilbo is mostly read by people in their 30s and 40s, who are economically active and have the best purchasing power, white collar workers, self employed, and well-educated individuals who are at least university graduates. The Dong-A Ilbo has a high response rate for its advertisement and is read by readers with high purchasing power.