Coffee Cups to Support Car

On June 17 at the Jamsil branch of Lotte Department Store in Songpa-gu, Seoul, Wedgewood, a British bone china company, put a new Jaguar XJ on four coffee cups in an event designed to publicize the endurance of Wedgewood products. Wedgewood coffee cups are priced at around 100,000 won per two-piece set.

Mi-Ok Kim salt@donga.com