Samsung Electronics has ranked No. 1 in the global TV market for 13 years. According to market research firm IHS Market, Samsung controlled 29 percent of the global TV market by sales value and 18.7 percent by volume last year. Since rising to the top spot for the first time in 2006, the South Korean electronics giant has been continuing steadfast growth in the TV market to stay atop in both value and volume.
“An increase in sales of ultra large-screen and QLED TVs contributed to elevating our market share by value last year,” Samsung said. The company took up 54.4 percent of the large-screen TV market of 75 inches and larger, and 44.3 percent of the premium TV market wherein the TV costs 2,500 U.S. dollars or more per unit.
The average size of TV sets Samsung sold last year was 46.8 inches, with sales of its large-screen TVs constantly growing. “TVs of 50 inches or larger accounted for about half of our total sales,” a Samsung Electronics official said. “If all TV sets that Samsung sold last year are translated into width, it amounts to about 30 sq. kilometers, or about 10 times the size of Yeouido in Seoul.”
Samsung plans to introduce 98-inch, 8K QLED (quantum-dot light-emitting diode) TV to the market, and supply more than half of its TV lineup with products of 75 inches and larger this year, as it continues to step up advance further into the ultra-large screen, premium TV market.
Dong-Jun Heo email@example.com