Go to contents

LG to unveil mid-priced Q6 to expand product line-up

Posted July. 11, 2017 07:40,   

Updated July. 11, 2017 07:52

LG Electronics, a South Korean smartphone maker, announced on Monday that it will unveil the Q6, the first model of the Q line-up on Tuesday and launch the sale of the product as early as next month.

The Q6 is similar to the G6, the company’s flagship smartphone released earlier this year, in terms of design and functions. The Q6 has adopted the screen ratio of 18 to 9, the same as the G6. The size of the screen has shrunk slightly from 5.7 to 5.5 inches. The new phone also features a multitasking function that separates the screen in two squares, enabling the simultaneous use of video plays and internet searching. The Q6 comes in three different colors and priced at around 500,000 to 600,000 Korean won.

LG Electronics has focused on the sales of the premium G and V series, whose prices range from 800,000 to one million won and the budget smartphone models such as the K and X series priced at around 300,000 won.

The company has decided to expand the scope of sales to secure more customers as Samsung Electronics has reaped significant benefits in developing markets on the back of their mid-priced smartphone models. “Until now, LG has failed to offer an alternative to those who felt overwhelmed by the high prices of the G6 or V20," said an industry official. "The company is gearing up to compete in earnest in the mid-priced smartphone market, which had been dominated by Samsung."

The Q series are also drawing much attention as a barometer to tell if LG’s new strategy will succeed or not. Since the MC business division's massive reshuffling in July last year, LG Electronics has adopted a "Platform Strategy." The new strategy is aimed at cutting back on the costs of product development and marketing by tweaking certain functions such as the battery or the memory while keeping the framework of the existing line-ups.

Jae-Hee Kim jetti@donga.com