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1. GENERAL DATA
TITLE SHIN DONG-A TERM : Monthly publishing(Every Month 17th day)
PUBLISHER KIM JAE- HO
(THE MANAGEMENT OF DONG-A ILBO)

AD DIRECTOR :PARK.MAN-SOO TEL.(02)361-1083
LOCATION 139 chujungno-seodaemu-gu Seoul, Korea
CHARACTER Providing readers with a deep and diverse commentaries and world information in
politial, economic, cultural, social and other fields.
The magazine of the most authoritative in Korea
STANDARD 148 ¡¿ 225mm AVERAGE PAGES 700 Pages
INAUGURAL ISSUE OF DATE 1931. 11. TEL. (02)361-1081~3 FAX. (02)361-1055

2. READER'S BREAKDOWN BY CHARACTERISTIC
CIRCULATION 105,000 Copies ¡¾ 5% (each month) HOME READER 55%
SALES 45%
LOCAL DISTRIBUTION U R B A N 81.0%
R U R A L 19.0%
OCCUPATION BUSINESS AFFAIRS TECHNICIAN SUPERVISION PROFESSIONAL
35.5% 3.2% 22.5% 16.1%
SELF-MANAGEMENT SCHOOL AFFAIRS HOUSEHOLD AFFAIRS
16.8% 3.7% 2.2%
SEX MAIL FEMAIL AGES
RATE		 20 30 40 above 50
88% 12% 9.7% 39.6% 38.9% 11.8%
EDUCATION GRADUATED SENIOR HIGH SCHOOL AND BELOW 5.1%
COLLECTION AND ABOVE COLLEGE-BRED 94.9%


3. A. D. STATEMENT DATA
CLOSING OF A. D. MANUSCRIPT EVERY MONTH 15TH DAY
DIVISION OUTSIDE BACK COVER INSIDE FRONT COVER INSIDE BACK COVER
U$ 15,000 U$ 12,000 U$ 8,000
BEFORE CONTENT FACING CONTENT INSIDE PAGE
U$ 4,000 U$ 5,000 U$ 3,000

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